The Design Challenge
In what way might we create a carrying device for "an armful" of stuff that is almost invisible to the user when not in use? Some key user needs: 1) The device carries about an armful of stuff. 2)The device is unobtrusive, almost invisible, when not in use. 3)The device is stylish and elegant. 4) The device can be used hands free if desired.
The Chic Convertible Handbag
This chic handbag converts into a sling backpack. The backpack features a front pouch to hold an iphone. The sling is extra-wide to distribute the weight better. The sling folds up into the bag which transforms into a elegant handbag by using a snap or velcro fastener. As for colors, I envision the sling to be sliver metallic see-through and the bag itself will be metallic also with sequences on it.